Elaine Fogel

Charitable Organization

wwf-tigerEuropean ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.

What is it?

It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading

If your charitable organization wants to gain attention, one sure-fire way is to create something so visual and creative, it gets shared like crazy.

If you look around, you should find examples online. I discovered this one from the Colorectal Cancer Association of Canada and it caught my eye immediately.

Not only is it creative, it hits the charity’s mission, well, right in the butt. See what I mean…

Continue reading

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