In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand - aspiration.
When you listen to the presidential debates and town halls, have any of the candidates shared their visionary objectives for America? These are their aspirations - policy positions in this case.
Dictionary.com’s definition of “aspiration” as it pertains to this topic:
Of course, having aspirations is standard fare for political candidates. In order to win elections, they must share and market these aspirations to voters in inspiring ways.
However, they also risk promising too much and disappointing many. Isn’t that why the electorate today is so frustrated and angry? Too many politicians have promised the moon and stars and then cannot deliver for a variety of reasons.
So, how does “aspiration” apply to businesses or organizations?
A new year, a fresh start, and an entire calendar waiting to be filled with exciting marketing, branding, and customer experience campaigns.
May 2016 bring you much success!
All my best,
My new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now available in paperback and e-book. Click here for the list of booksellers worldwide where you can get your copy!
Have you seen these scantily clad Twitter babes? The ones with buxom boobs looking like Penthouse wannabes?
Have you checked out their tweets? I won’t even share the hashtags they use, but use your imagination.
The big question is… why the heck are they following me????? Continue reading