Elaine Fogel

nonprofit organizations

marketing-news-tidbitsI’d like to share two news tidbits and three excellent marketing quotes I discovered this week.


  • The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. (Adweek)
  • A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy. (Helen Leggatt, BizReport)


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Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people - it’s true for businesses and nonprofit organizations, too.

Although every brand touchpoint in your organization should be amazing, the first one customers experience represents a big responsibility. It’s make-it or break-it time.

A recent survey conducted by ClickFox underscores this belief. It states that almost 60% of consumers decide when a brand becomes their favorite immediately after their first purchase or service begins. 

And, which factors are most influential in their loyalty to brands? 

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social-vs-socialmediaIf you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s - long before the advent of the Internet?

So many digital marketers, bloggers, and agencies are getting it wrong. They think these two terms are interchangeable. They’re not, and here’s why.

Social Marketing

The American Marketing Association defines SOCIAL MARKETING this way:  Continue reading

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