Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people - it’s true for businesses and nonprofit organizations, too.
Although every brand touchpoint in your organization should be amazing, the first one customers experience represents a big responsibility. It’s make-it or break-it time.
A recent survey conducted by ClickFox underscores this belief. It states that almost 60% of consumers decide when a brand becomes their favorite immediately after their first purchase or service begins.
And, which factors are most influential in their loyalty to brands?