Elaine Fogel


Guest post by Cameron Johnson

social-media-marketingAs the influence of social media on marketing continues to grow, it is has become clear that businesses need comprehensive strategies for attracting social media followers. The problem for many business owners is that they have no idea where to start.

Why is a social media marketing plan necessary?

Studies have shown that roughly a third of consumers use social media to help them make purchasing decisions. They find it helpful for finding new brands and products. A business will need more than just a social media presence to be successful in this arena, an effective social media marketing plan will also be necessary.

When coming up with a social media marketing plan, it’s best to make it focused and precise - not so broad that its objective becomes unreachable. Despite being focused, it should still manage to cover all of the bases. Here are some elements you can include when formulating your social media marketing strategy:  Continue reading

Hands holding two red paper heartsGood news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.

The Harris Poll also shows that one in four Americans feel that people have a personal responsibility to make the world a better place by being actively involved with various issues and causes. An additional 17% feel people should generally take part in things such as voluntary service, donating to charities, or getting involved in community activities because it is the right thing to do.

In addition, the 2013 Nielsen Company report, “Consumers Who Care,” indicates that people’s commitment to spending more on products from socially responsible companies is growing. From 2011 to 2013, Americans’ willingness has grown from 36% to 44%. In Canada, it went from 33% to 38%.

Now, that’s a win-win for both sectors.
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Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people - it’s true for businesses and nonprofit organizations, too.

Although every brand touchpoint in your organization should be amazing, the first one customers experience represents a big responsibility. It’s make-it or break-it time.

A recent survey conducted by ClickFox underscores this belief. It states that almost 60% of consumers decide when a brand becomes their favorite immediately after their first purchase or service begins. 

And, which factors are most influential in their loyalty to brands? 

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