Elaine Fogel


spending more on sm marketingYes, you read that correctly. There’s very little money in social media marketing.

In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of their revenue comes from social media marketing! Did you get that? It’s a good thing a majority claim that they allocate less than 10% of their marketing budget on it.

Now, here’s where there’s a big disconnect: Continue reading

marketing-news-tidbitsThis week’s tidbit topics include SEO tactics, content marketing, and online personalization.

  • Relevant content creation is the most effective AND difficult SEO tactic says a new study by Ascend2. Some 81% of 286 global marketing, sales and business professionals believe that either outsourcing to a specialist (17%) or combining in-house resources and outsourcing (64%) represent the most effective resources for executing SEO tactics. (MarketingCharts)


Continue reading

brain-drainDoes your B2B company get brain drain when it comes to developing content marketing ideas? A new study says nearly four in 10 North American business-to-business (B2B) marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.

Looks like this is a very common challenge for smaller businesses with fewer human resources.

To solve the problem, B2Bs are reaching out across departments to drive ideas for marketing content. Continue reading

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