Does your B2B company get brain drain when it comes to developing content marketing ideas? A new study says nearly four in 10 North American business-to-business (B2B) marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.
Looks like this is a very common challenge for smaller businesses with fewer human resources.
To solve the problem, B2Bs are reaching out across departments to drive ideas for marketing content.
A recent eMarketer report shows that two-thirds of B2B marketers want to be able to “crowdsource” ideas from internal employees more easily. And why? Because B2B content marketers polled estimated they needed 67 ideas per quarter to be successful!
Content marketing actually comes in second to social media for dependency on content success.
So, how does your smaller business rally the troops - no matter how many employees it has?
What would you add?
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