Elaine Fogel

B2B Marketing

fish hook with dollar billGetting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers.

There’s a plethora of lead generation tools available, both digital and offline. The key to success for your chosen method is to qualify your leads to ensure they fall within your target market segments.

Here’s a perfect example of what NOT to do: Continue reading

spending more on sm marketingYes, you read that correctly. There’s very little money in social media marketing.

In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of their revenue comes from social media marketing! Did you get that? It’s a good thing a majority claim that they allocate less than 10% of their marketing budget on it.

Now, here’s where there’s a big disconnect: Continue reading

Businesswoman using tablet outdoorsIf you’re marketing to businesses (B2B) using content marketing, I’ll bet you’d like to learn how to get prospective and existing buyers to share your content.

According to the recently released, 2015 Content Preferences Survey from Demand Gen Report, buyers are using several channels, but two stand out far above the rest.

But, first, let’s look at some B2B content trends from the survey:

  • About two thirds (67%) rely more on content to research and make purchasing decisions than they did a year ago.
  • As buyers view more content, they want it to be easily digestible, such as packages of related content that they can refer to as they progress through the buying cycle.

Continue reading

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