Elaine Fogel

Lead Generation

fish hook with dollar billGetting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers.

There’s a plethora of lead generation tools available, both digital and offline. The key to success for your chosen method is to qualify your leads to ensure they fall within your target market segments.

Here’s a perfect example of what NOT to do: Continue reading

Person Having Trouble SleepingIf you lie awake thinking of your company’s marketing and business challenges, rest assured that you are not alone. In fact, Salesforce Marketing Cloud did a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey of more than 5,000 marketers from around the world. It may give you some hope - in a therapeutic sense.

First off, in tied first-place position at 27% are these three challenges: new business development, quality of leads, and remaining up to date with current marketing technology and trends. At 26% comes customer acquisition all demonstrating an emphasis on revenue growth and technology.

Other interesting results to note:  Continue reading

business woman shoutingBet you thought that digital marketing would be the number one marketing channel for small businesses. Or email marketing. But, no! It’s word of mouth.

In fact, 28% of survey respondents in the BrightLocal SMB Internet Marketing Survey 2014 chose word-of-mouth marketing as the most effective channel to gain new leads and customers for small and medium-sized businesses (SMBs).

Want to know what the other effective channels are?  Continue reading

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