Elaine Fogel

Marketing Studies

“The decision-making network in our brain doesn’t prioritize.” That’s what neuroscience tells us, so how can we adjust our marketing messages to improve response rates?human head with Speech Bubbles in brain-ica compressed

Quite a bit based on the following article/book review by Robert Paris, MBA, B.Comm, President of Points of You™ North America. What you’ll learn is valuable for small and medium-sized businesses and nonprofits. (My 3 Neuromarketing Tips come at the end.)  Continue reading

Here are this week’s Marketing News Tidbits:

  • According to a new study by Thrive Analytics, 45% of small businesses surveyed say that company websites are still their most effective marketing tool. Social media is gaining ground, which jumped from 27% of those surveyed last year to 39% in 2015.
  • Mobile email conversion rates jumped 70% over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released by Yesmail.

Continue reading

Person Having Trouble SleepingIf you lie awake thinking of your company’s marketing and business challenges, rest assured that you are not alone. In fact, Salesforce Marketing Cloud did a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey of more than 5,000 marketers from around the world. It may give you some hope - in a therapeutic sense.

First off, in tied first-place position at 27% are these three challenges: new business development, quality of leads, and remaining up to date with current marketing technology and trends. At 26% comes customer acquisition all demonstrating an emphasis on revenue growth and technology.

Other interesting results to note:  Continue reading

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