Elaine Fogel

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10 Reasons I Love Marketing

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It’s Valentine’s Day! 

What a perfect opportunity to express why I love marketing. Read my 10 reasons and then please add your own!

Are you ready? Continue reading

2 of 3 Practical Ways to Make Your Daily Marketing Manageable

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Last week, in the first of this three-part series, I focused on social media marketing management. Today, let’s look at writing/copywriting.

2. Writing/Copywriting Management

Whether you work alone, or with others, there’s a good chance that you write daily. Writing activities can include any of the following:

  • individual or mass distribution emails
  • letters
  • newsletters
  • instructions
  • manuals
  • memos
  • blog posts
  • social media posts
  • ads
  • reports

Writing well is a skill that takes years to hone. But, you don’t have years to develop your abilities when you write daily for work. What can you do to ensure that your writing is professional and represents your brand? Continue reading

5 Simple Nonprofit Marketing Resolutions for 2017

This has been an up and down year for charitable organizations. Donations from January through April 2016 were up compared to the same periods in 2015. Then, trends pointed downhill after May 2016. It’ll be interesting to see what the holiday fundraising season brings.

In the meantime, what can nonprofit marketers and fundraisers do to improve 2017 results?

Here are five simple resolutions you can do to improve your nonprofit marketing efforts:

Continue reading

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