Here are this week’s Marketing News Tidbits:
- According to a new study by Thrive Analytics, 45% of small businesses surveyed say that company websites are still their most effective marketing tool. Social media is gaining ground, which jumped from 27% of those surveyed last year to 39% in 2015.
- Mobile email conversion rates jumped 70% over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released by Yesmail.
In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often.
The 2015 B2B Content Marketing Trends - North America from Content Marketing Institute/MarketingProfs also demonstrates that respondents find that LinkedIn is the most effective of all social media platforms. What’s interesting is that 55% of respondents represent micro and small businesses in North America.
So, why is LinkedIn number one with B2Bs? Continue reading