B2B marketing

Marketing News Tidbits for April 10, 2015

Published April 10, 2015 | By Elaine Fogel

Here are this week’s Marketing News Tidbits:

According to a new study by Thrive Analytics, 45% of small businesses surveyed say that company websites are still their most effective marketing tool. Social media is gaining ground, which jumped from 27% of those surveyed last year to 39% in 2015.
Mobile email conversion rates jumped 70% over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released by Yesmail.

Posted in Marketing, Marketing News, Marketing Studies | Tagged B2B marketing, Digital marketing, marketing studies, Small Business

“B-to-B Marketing Must Become More Humanly Relevant”

Published February 4, 2015 | By Elaine Fogel

Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!

So says a terrific article in AdAge and I couldn’t agree more.

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. ‘We need b-to-b to be more human,’ said Andy Goldberg, global creative director at GE. That sentiment was echoed by other marketers and agency execs who shared their predictions for the top b-to-b trends of 2015.”

When did the humanity in marketing lose its luster? When we allowed ourselves to be distracted by the “next big things?” Continue reading →

Posted in B2B Marketing, Branding, Business, Marketing | Tagged B2B marketing, Beyond Your Logo - 7 Brand Ideas That Matter Most for Small Business Success, brand human characteristics, brand identity, brand personality, Brand Positioning Strategy, brand promise, Brand Values, Brand Vision Statement, branding strategy, business-to-business marketing, digital and traditional marketing channels, humanity and brand personality, key messages, marketing specialties, small business branding, stakeholders and customers

Overwhelming Majority of B2Bs Use LinkedIn to Distribute Content

Published October 17, 2014 | By Elaine Fogel

In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often.

The 2015 B2B Content Marketing Trends - North America from Content Marketing Institute/MarketingProfs also demonstrates that respondents find that LinkedIn is the most effective of all social media platforms. What’s interesting is that 55% of respondents represent micro and small businesses in North America.

So, why is LinkedIn number one with B2Bs? Continue reading →

Posted in Content Marketing, Marketing, Marketing Study Results, Social Media | Tagged B2B, B2B marketing, content, content marketing, demographics, Infographic, LinkedIn, small businesses, Social Media, social media platforms, social networks, typical LinkedIn user