Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what?
There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money into social media, websites, blogging, digital content marketing, lead generation, inbound marketing, search marketing, email marketing, etc., etc. If you’re operating a smaller business or nonprofit, every marketing dollar counts, so choosing the “best” channels for your target audiences is crucial to success.
Has digital marketing proven its worth? Continue reading
As a marketer I should have known better. Sometimes, we are so focused on advising others that we neglect to follow our own advice.
Email marketing has proven to be the mainstay of digital marketing campaigns for both the business and nonprofit sectors. According to the Small and Medium-Sized (SMB) Lead Generation Benchmark Report, email marketing is the most effective online tactic for lead generation. Email marketing is also essential for nonprofits - if they can increase their deliverability rates, they could increase their revenue by 14%! (The 2015 Nonprofit Email Deliverability Study)
So, what’s the #1 barrier to greater email marketing success?
It’s all in your lists!
Are you experiencing an overdose in marketing noise? You know… all the online articles and posts on marketing better, faster, and smarter?
I don’t know about you, but I find it overwhelming and I’m a marketer!! If you’re a small business or nonprofit marketer, I can’t even imagine how you manage all this marketing noise of advice, tips, and lists. It can be enough to drive you crazy.
Every time I write a new blog post, I read a plethora of these posts for inspiration. Some have what it takes to garner attention - great headline hooks like: Continue reading