Elaine Fogel

e-mail marketing

email-mistakeAs a marketer I should have known better. Sometimes, we are so focused on advising others that we neglect to follow our own advice. :(

Email marketing has proven to be the mainstay of digital marketing campaigns for both the business and nonprofit sectors. According to the Small and Medium-Sized (SMB) Lead Generation Benchmark Report, email marketing is the most effective online tactic for lead generation. Email marketing is also essential for nonprofits - if they can increase their deliverability rates, they could increase their revenue by 14%! (The 2015 Nonprofit Email Deliverability Study)

So, what’s the #1 barrier to greater email marketing success?

It’s all in your lists!

Continue reading

Email-Marketing-Metrics-Benchmark-Study-2015-SilverpopMany of us use email marketing to engage our prospects and customers. Like any other marketing channel, it’s important to keep on top of what’s working and what’s not.

The newest study comes from Silverpop (an IBM company). I reviewed the report and want to share nine takeaways. Continue reading


Many of us work hard at producing our business or nonprofit email marketing communications. But, if few recipients open our messages and click our links, what’s the point?

As much as I don’t like the results of the newest study on email subject lines, I am obligated to share them with you regardless. Shorter subject lines work.

As a writer and marketer, I wish I could say more in subject lines. I want to use descriptive words that hint at the content. But, I need to discipline myself to keep them shorter as much as it pains me.

The latest from Mailer Mailer - Email Marketing Metrics Report - says, “A boring subject line can dissuade recipients from opening the message, even if they know and trust the sender. Picking the right words, on the other hand, can convince recipients to open a message, which may lead to further engagement.”

Want to know the most popular subject line words according to the 60,000 campaigns studied?  Continue reading

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