Ever wonder if what’s top of mind in marketing for you is similar to other people? Well now, you can!
In the recent 2016 State of Marketing report by Salesforce Research, 37% of American, and 35% of Canadian marketing leaders measure their success based on revenue growth. In second place comes customer satisfaction (28% US and 34% CDN). Third choice differs - Americans selected return on investment (26%) and Canadians chose customer retention rates (23%).
What are marketing leaders’ top marketing priorities?
For all those naysayer marketing experts who predicted the demise of e-mail marketing, all I can say is: Ha! You’re wrong!
In Gigaom Research’s new study entitled, “Workhorses and Dark Horses - Digital Tactics for Customer Acquisition,” we learn that email is consistently used across the entire marketing funnel.
Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention, and conversion. In fact, 56% of respondents identified email as being the most effective at retention, several points ahead of the second-most-effective tactic.”
The study demonstrates that 86% of survey respondents use it regularly, making it the most widely used digital marketing tactic, ahead of social media marketing (72%) and SEO (70%). Does this surprise you?
Yet, guess which two digital marketing channels are receiving the most budget allocations? Continue reading
Targeting younger audiences with your Facebook ads? Maybe it’s time to rethink your social media marketing strategy. They’re spending way less than older audiences.
First, here’s some background why paid Facebook ads have increased…
Based on a recent study by Nanigans, we’re learning that organic reach on Facebook is shrinking, so marketers are investing in paid advertising to maintain performance. This corroborates Social@Ogilvy research released in February of this year which demonstrated the average reach of organic posts had declined from 12.05% in October 2013 to 6.15% in February 2014.
In fact, Facebook stated that increased competition for limited space in news feeds was the reason for brands getting less exposure.
So, if your business or nonprofit is now paying for Facebook ads in order to stand out and generate revenue, you’d think your efforts would be fairly effective, right? Well, not if it’s targeting younger audiences. Continue reading
Whether your business is small or large, wouldn’t it help to know which social networks will give it the best bang for its investment of time and effort? Well, thanks to Adobe’s CMO.com, the 2014 CMO Guide to The Social Landscape tells us which networks are the best for SEO, brand awareness, customer communication, and traffic generation.
No surprise to me that Twitter scores the highest of all eight networks in this survey. And the lowest score? Instagram.
Take a look. Continue reading