Guest post by Karleia Steiner
Popular stories from companies such as Facebook and AirBnB have many smaller business owners believing that customer acquisition will be easy as long as they have the right product or service. While maintaining an unparalleled product is the first step in expanding a customer base, owners will also need to take a look at the following tips to keep their pool of customers growing throughout the years.
1. Content Marketing
Savvy marketers have jumped on the Content Marketing bandwagon with good reason. Content marketing is generally considered to be the most cost-effective method of getting new customers. Once you set up your social media accounts and your website is up and running, you can regularly release engaging and helpful information with blogs, white papers, and press releases to increase your company’s visibility at little to no cost.
2. The 80/20 Rule Continue reading
OK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use?
What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious?
According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating. Continue reading