marketing tactics
Guest post by Karleia Steiner
Popular stories from companies such as Facebook and AirBnB have many smaller business owners believing that customer acquisition will be easy as long as they have the right product or service. While maintaining an unparalleled product is the first step in expanding a customer base, owners will also need to take a look at the following tips to keep their pool of customers growing throughout the years.
1. Content Marketing
Savvy marketers have jumped on the Content Marketing bandwagon with good reason. Content marketing is generally considered to be the most cost-effective method of getting new customers. Once you set up your social media accounts and your website is up and running, you can regularly release engaging and helpful information with blogs, white papers, and press releases to increase your company’s visibility at little to no cost.
2. The 80/20 Rule Continue reading
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with 83% of respondents using them and 77% of those saying they were either somewhat or very satisfied with the results.
Interesting that daily deals like Groupon, had just 29% of respondents using them and nearly one in four stating they were “least satisfied” with the results. Daily deals also topped the list of tactics that affiliates felt were “too risky” (14%).
Other Data to Note:
Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.
So, what does social media marketing cost?
As with most marketing tactics, the price tag relies on time and money. And, that figure is growing. Continue reading
