If your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals?
If you approach B2B online marketing the same way you would if customers and prospects were consumers, you’re ahead of the game. According to a recent study by Forrester Consulting for Intershop, and reported by eMarketer, “Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related activities… want a consumer like experience when researching and making business purchases online.”
Now, how do these buyers find your online presence? Continue reading
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with 83% of respondents using them and 77% of those saying they were either somewhat or very satisfied with the results.
Interesting that daily deals like Groupon, had just 29% of respondents using them and nearly one in four stating they were “least satisfied” with the results. Daily deals also topped the list of tactics that affiliates felt were “too risky” (14%).
Other Data to Note:
I can’t tell you how many times I receive emails from people who have no clue what I do. It’s like they stuck their fishing rod into the prospect pond hoping they would pull out a good-sized fish.
I frequently get requests from alleged blog writers wanting to contribute blog posts, but they haven’t bothered to check my blog at all! They either don’t address me by name, suggest topics that have nothing to do with marketing, or don’t write English very well. And, I have a “Guest Blogging” tab on the site, too, that outlines the parameters for guest bloggers.
It just doesn’t make sense to me why people don’t do a little research before contacting prospects.
Want examples? Here’s one: Continue reading