by Elaine Fogel

websites

3 Easy Tools That Protect Your Privacy Online

 

keys with privacy written on key fob

Are you concerned about your privacy online? What about your customers?

With the growth of the Internet of Things (ioT) and the incessant hacking behaviors of bad actors, how safe can we really be? It’s worse in the U.S. now that President Trump has reversed President Obama’s Federal Communications Commission (FCC) regulation that required ISPs (Internet service providers) to ask first before selling your data.

Thank goodness, some of the big ISPs signed a pledge that allows users to opt out of selling your data for third-party marketing. It’s good idea to check yours for compliance.

You might think it’s ironic that I’m a marketer promoting privacy protection. After all, it’s the marketers who benefit from your data.

But, I’m also a user, and that overrides any marketing advantages. In my opinion, we should only collect data from people who agree to share it.

No one is impervious to security breaches, but there are tools you can use to protect yourself. But first, protect your customers. Continue reading

Is it Easy to Use Your Website?

 

website word cloud

Why is it important that your website is easy to use?

Your brand has one chance to make a good first impression!

Cliché, yes, but true.

First, let’s get one thing out-of-the-way. If your small-to-medium biz/org doesn’t have a site: tsk, tsk. Here’s why you need one desperately! Continue reading

Do You Treat B2B Customers Like Consumers to Win Their Online Business?

Woman shopping onlineIf your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals?

If you approach B2B online marketing the same way you would if customers and prospects were consumers, you’re ahead of the game. According to a recent study by Forrester Consulting for Intershop, and reported by eMarketer, “Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related activities… want a consumer like experience when researching and making business purchases online.”

Now, how do these buyers find your online presence?  Continue reading

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