“Without customers, your [small] business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without developing and maintaining a customer-centric mindset.” (Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success ©2015)
In keeping with a customer-centric theme this Friday the 13th, here are 7 things you should never do when managing external customers: Continue reading
A new study by the University of Chicago Booth School of Business shows that using our voices can make a big difference in winning a new job. And neuromarketing guru, Roger Dooley, says we can use the voice effect to our advantage for other purposes, too.
“It’s reasonable to assume that the same thing would happen in other situations involving first-time contacts. Initial sales contacts, for example, have a lot in common with job interviews.”
Really? Now you tell us!
According to the study, “A résumé highlighting stellar professional credentials and experience could pique the interest of a prospective employer, but it’s your voice that may actually help you land the job.”
Get this: Continue reading
Although 95% of business-to-business (B2B) companies have set up social media accounts, only half are actually using them regularly. In addition, 60% of respondents weren’t using any Social Media Intelligence (SMI) tools on their active accounts, according to a recent study by SiriusDecisions.
Even though we know that using Facebook and Twitter to gain organic reach is next to impossible now, it’s still important to monitor social media accounts for customer service purposes. That includes customer and prospect questions and inquiries, issues, problems, and compliments. If you ignore these social media channels, customers may not seek out your business in other channels, hence you’d lose an opportunity to engage with them.
Here’s the infographic based on this research: Continue reading