Elaine Fogel

using our voices in pitches

use your voiceA new study by the University of Chicago Booth School of Business shows that using our voices can make a big difference in winning a new job. And neuromarketing guru, Roger Dooley, says we can use the voice effect to our advantage for other purposes, too.

“It’s reasonable to assume that the same thing would happen in other situations involving first-time contacts. Initial sales contacts, for example, have a lot in common with job interviews.”

Really? Now you tell us!

According to the study, “A résumé highlighting stellar professional credentials and experience could pique the interest of a prospective employer, but it’s your voice that may actually help you land the job.”

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