Elaine Fogel

social media strategy development

who-said-smmarketing-was-freeWhoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.

So, what does social media marketing cost?

As with most marketing tactics, the price tag relies on time and money. And, that figure is growing.  Continue reading

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