I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Not anymore says a recent Forrester study. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts — thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value,” says Nate Elliott of Forrester.
Now get this… “In the next 18 months… Facebook will become nothing but a repository for display ads,” Elliott predicts. Holy!!
So now what? Continue reading
I received the following customer retention e-mail from… my library! OK, so it wasn’t personalized, but it did surprise me in a positive way.
We have missed you and just want to let you know…
Phoenix Public Library is here to serve you!
Please visit us at http://www.phoenixpubliclibrary.org for access to these great services:
Free downloadable eBooks, Audio Books, Movies, and Music.
Magazines and Newspapers online.
Free learning tools for all ages including Career Training and test preparation for GED & SAT tests.
Kids page with Homework help and games, and, Library events - see what is happening at a location near you.
We look forward to your visit!
I admit, I really never expected this type of communication from my local library. I had never received one like it previously.
So, I snooped a bit more and discovered that the library has its own Facebook page, Twitter handle, Yelp page, YouTube channel, and an eBay giving page for its fundraising arm, Friends of the Phoenix Public Library!
Kudos to the Phoenix Public Library!
A few years ago, I did some training for statewide librarians on customer service. At the time, social media hadn’t taken off. I am so pleased to see publicly-funded organizations like this actively involved in marketing what they offer.
So, I thought it à propos that I end this post with…
Support your local library!
Do you have any good marketing examples from publicly-funded organizations?