I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Not anymore says a recent Forrester study. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts — thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value,” says Nate Elliott of Forrester.
Now get this… “In the next 18 months… Facebook will become nothing but a repository for display ads,” Elliott predicts. Holy!!
So now what? Continue reading
Wouldn’t it be great if all your customers or donors stuck with you year after year? Now, that would be customer loyalty Nirvana, right?
I’ve read countless articles, posts, and resources on customer loyalty yet it took my recent Dell computer purchase to learn the best way to do it. Want to know what it is? Continue reading
“Good” advice for small business marketers depends on who’s making it. Yet, the latest research facts on where small businesses focus their marketing efforts speak loudly.
Whether by cause or effect, about 6 in 10 SMBs surveyed by Manta and BIA/Kelsey now earn the majority of their annual revenues from repeat rather than new customers. And, some 56% are investing less than one-quarter of their time and effort on marketing for customer acquisition. Now, that’s a switch, isn’t it?
So, how are they retaining their customers? Continue reading