Elaine Fogel


Topics related to marketing.

How to Market to 3rd-Generation Hispanics

3rd generation Hispanics

Hispanics are among the fastest growing minority groups in the U.S. Their current population stands at 57 million, with over half of them Millennials or younger. And, many are 3rd-generation - those born in the U.S., with both parents also born in the U.S., and at least one foreign-born grandparent.

You’d think that younger Hispanics would be more assimilated, having been born and raised in America, right? But, as Donald Trump says, “Wrong!” Continue reading

How to Market to Customers 50+

4 people in their 50s 60s

Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it’s growing?

By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable income.” (Campaign US)

This spells unbelievable opportunities for your business or organization! You can’t afford to ignore the 50+ market. Continue reading

When Technology Fails Your Marketing Tactics

Cartoon lady angry at computer

Tell me you never wanted to throw a technology device out the window. Or take a hammer to it. Of course you have. It’s inevitable.

But, what happens when failed technology affects your marketing tactics? Now, that’s serious!

Yes, it happened to me recently, hence this cathartic post. When the Windows 10 anniversary update came out, my computer spit it out. My Dell XPS 8700 (with 24 GB of RAM and a 228 GB solid state drive) decided it wasn’t going to cooperate. This computer is a workhorse and it acted like a big baby. 👶🏻

This wasn’t just happening to me. I did the research. The update affected millions of computers! Continue reading

Forgive My 7 Marketing Sins

businesswoman with eyes closed

In 2007, I wrote a Yom Kippur blog post for MarketingProfs seeking repentance for my marketing sins.* I posted something similar on my blog in 2012 and 2015. Now, it’s time for a new version.

So, here goes: Continue reading

Why It’s Important to Engage Angry Customers on Twitter

angry Twitter bird

Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere.

Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Continue reading

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