Does your business or nonprofit organization monitor the Internet for social media mentions? Good and bad references affect its brand reputation, so knowing what people say - and replying - are very important.
Besides, if your goals are to increase leads and sales (or donations), build brand reputation, and improve search rankings, every response you make contributes.
Since, I’ve blogged on social media complaints (Are You Responding to Social Media Complaints? and How Do You Handle Social Media Complaints?), I’d like to focus on the lowest hanging fruit - positive comments and references, as these are the easiest to manage.
Why you should say thanks… Continue reading
The 2013 B2B Content Marketing Benchmarks, Budgets and Trends Report is out from the Content Marketing Institute (CMI) and MarketingProfs. This year, 87% of marketers are using social media to distribute content compared to the 74% reported last year. And which social media network comes out on top?
“LinkedIn is the channel that now has the highest adoption rate, beating out last year’s leader, Twitter.” Twitter, in second place, jumped from 74% to 80%.
The most gain from 2012 to 2013 is Google+, which went from 13% to 39%!! That makes sense considering that Google+ added business pages and ties into its search rankings.
Take a look below and compare the social media channels with what your organization is doing. Are they close?