Who are the people who say good things about your business or nonprofit organization? Do you know?
With 84% of us trusting word-of-mouth recommendations from friends and family* (far more than any other form of advertising), are you missing out on opportunities?
Marketing orchestration - a new buzz phrase coined by Forrester research for Responsys. What is it?
“An approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”
Hey, Forrester, have you seen my speaking topic, entitled: The Internal Marketing Symphony Orchestrating [Department Function] Marketing Across the Organization?