Elaine Fogel

customer engagement

dutchbrosEvery once in a while, I have a dynamite first brand experience as a consumer. And, it makes me think just how easy it is for any business or nonprofit to replicate. And, it doesn’t cost a dime!

Case in point… Dutch Bros. Coffee. Maybe you’ve never heard of this company - it has 200 company and franchised locations in only seven U.S. states: Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona. However, I wouldn’t be surprised if one day, it will be as ubiquitous as Starbucks. The reason? They made my brand experience amazing! Continue reading

ConductorMarketing orchestration - a new buzz phrase coined by Forrester research for Responsys. What is it?

“An approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”

Hey, Forrester, have you seen my speaking topic, entitled: The Internal Marketing Symphony Orchestrating [Department Function] Marketing Across the Organization?

As a music major and former music teacher, I’m biased towards using musical metaphors.
Regardless, here are the report’s key findings:  Continue reading
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