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To your marketing and branding success,
Next week is National Customer Service Week! From October 3-7, large and small organizations will celebrate it with various programs and professional development workshops.
If this is the first time you’re hearing about it, you haven’t much time to plan, so I’ve put together seven last-minute things you can do to acknowledge your customers during the week. Choose one or two to do, then make a note in your calendar for next year’s celebration (October 2 - 6, 2017) so you’ll have ample time to plan ahead. Continue reading
September 22 marked the first day of fall for 2016. As of today, there are 109 days remaining until 2017. What are you going to do with them?
The answer to this question can vary depending on the type of organization you have. So, let’s look at the most common denominators. Continue reading
Guest post by Debbie Laskey, MBA
With brands both big and small diving into social media, how do you define successful social media marketing?
First of all, a social media plan must be written. Second, the social media plan must align with the overall annual marketing and communications plan. Despite what some CEOs believe, social media cannot be performed in a silo.
Third, a social media policy must be written and enforced. While it’s great when employees throughout an organization want to post about a brand, there should be some guidance as to the content and voice – which is why employees of many large brands include “Tweets are my own” in their bios.