Totally Uncorked on Marketing

by Elaine Fogel

3 Easy Tools That Protect Your Privacy Online

 

keys with privacy written on key fob

Are you concerned about your privacy online? What about your customers?

With the growth of the Internet of Things (ioT) and the incessant hacking behaviors of bad actors, how safe can we really be? It’s worse in the U.S. now that President Trump has reversed President Obama’s Federal Communications Commission (FCC) regulation that required ISPs (Internet service providers) to ask first before selling your data.

Thank goodness, some of the big ISPs signed a pledge that allows users to opt out of selling your data for third-party marketing. It’s good idea to check yours for compliance.

You might think it’s ironic that I’m a marketer promoting privacy protection. After all, it’s the marketers who benefit from your data.

But, I’m also a user, and that overrides any marketing advantages. In my opinion, we should only collect data from people who agree to share it.

No one is impervious to security breaches, but there are tools you can use to protect yourself. But first, protect your customers. Continue reading

Should Big Brands Suffer Consequences After Crises?

 

 

United Airlines passenger being removed

By now, you may have seen the viral video of Dr. David Dao pulled from his United Express flight to make room for Republic Airlines crew members. Disturbing and frightening, the incident sent shock waves around the globe.

Incidents like this, although rare, have happened to some degree for years. The difference now is social media sharing. Cell phone videos empower citizen journalists to capture news in ways we never could have imagined before.

Did the United brand take a hit?

You bet! But it may only be temporary. Continue reading

Friday Facts in #Marketing for April 7, 2017

Friday Facts header 4-7-17

Small business owners are the heart of our economy, but they face a huge challenge: building a company on their own with a limited budget.” (Clutch 2017 Small Business Digital Marketing Survey)

To many small businesses, marketing and advertising can feel like creative luxuries compared to payroll or inventory expenses, as examples. Yet, a recent study cautions against under-investment of time and other resources.

Whether your marketing budget is $10,000 or $1,000,000, Clutch found that best [digital marketing] practices come at a wide range of price points and creative solutions that can boost any small business’s competitive edge.”

Continue reading

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