Totally Uncorked on Marketing

by Elaine Fogel

Do You Make Excuses When Customers Complain?

You can have results or excuses, not both

What do you do when customers complain? Do you listen? Do you try explaining or rationalizing your responses?

One thing we can agree on from the top. When you serve customers, it’s not always easy to manage complaints. There’s a fine line between explaining and crossing over into the excuse realm.

And, I’ve got a bad customer service example to share with you!

I recently visited one of my favorite local Thai restaurants. The food is delicious, but the last few times I visited, the service was poor.

But, when a friend suggested we have dinner there last Saturday night, hubby and I agreed to go. I thought I’d give it another shot.

Big mistake. 😟 Continue reading

3 Ways to Honor National Grammar Day

National Grammar Day blog header

Saturday, March 4 marks National Grammar Day! (Yes, there’s a holiday for grammar.)

Frankly, it would be great if every day was a grammar day because our use of the English language has deteriorated so much in the past few years. 😟 It’s not always evident, but there are countless examples of bad grammar used every day.

I see and hear them ubiquitously – in print and online newspapers, TV spots, broadcast news, and online ads/blogs. But, before I continue, I have a disclaimer. I am not a perfect grammarian. 😉

However, I take it seriously when I write, present to audiences, and converse. Admittedly, I was the pain-in-the-ass mother who always corrected her children’s grammar. (They’ll easily attest to that.)

So, how do we spin this positively and honor National Grammar Day (and every day)?

Continue reading

5 Free Practical Chrome Extensions for Marketing

Google Chrome logo header

If you spend a lot of time online, you may already use browser extensions. Extensions are valuable tools that can save you time and increase your productivity.

A browser extension is a plug-in that extends the functionality of a web browser in some way. (Wikipedia)

Since Google Chrome is the most widely used web browser worldwide, I want to share my top five favorites that can make your marketing easier. Continue reading

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