Totally Uncorked on Marketing

Elaine Fogel

Surprise! Generation X Spends the Most Time on Social Media

woman in her 40s using laptop

I’ll bet you thought that Millennials (18-34) were the heaviest social media users of all the generations. I did, too. But, we’re both wrong!

Turns out that Generation X (35-49) are the heaviest users – spending almost 7 hours per week to Millennials’ 6+ hours weekly. And, according to a recent Nielsen study, they’re female; 25% of their time online is spent on social media (vs.19% of males); and they reach across cultures.

If you’re marketing to this demographic, you’ll want to know how to better reach them. So, check out these study results: Continue reading

How to Build Trust with Internal Customers

 

trust sign

We live in a world of distrust. 🙄 Between political upheaval, terrorism, and economic woes, people are in a state of malaise and suspicion.

According to the 2017 Edelman Trust Barometer, trust is in crisis around the world. “The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”

In her recent post, Kathryn Beiser advises that even though business fares better than government in the trust department, “if it, too, disappoints, business risks falling victim to the rising tide of dissatisfaction that has impacted government in so many parts of the world.”

The Trust Barometer reveals that no action is more integral to building trust than treating employees well, and employees are also the most credible spokespeople on every aspect of a company’s business.”

So, how do you build trust with internal customers – your employees?

Continue reading

3 of 3 Practical Ways to Make Your Daily Marketing Manageable

This is the final installment of a three-part series. The first topic was about social media management; the second on writing/copywriting management; and the third topic is:

3. Professional Development and Learning Management

No matter what your marketing role is, staying current is important. Even the most senior marketers keep abreast of what’s going on in the profession.

No matter what your marketing role is, staying current is important. Click To Tweet

And, why? Would you go to a doctor who hasn’t read the latest research and journals? 🙄

Marketing trends evolve. Study results can provide valuable insight. And, technological advances can make your job easier. With so much to learn, how can you stay up to date and not fall behind? Learn a little daily!

There are countless free and inexpensive resources available that are easy to access: Continue reading

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