Elaine Fogel
  • marketing-news-tidbitsYesterday, Google added a new app to its repertoire of free tools. Google Photos a new, standalone product, “gives you a home for all your photos and videos, helps you organize and bring your moments to life, and lets you share and save what matters.”

Some features include: 

♦ Backup and store unlimited, high-quality photos and videos, for free.

♦ Automatically organizes memories by the people, places, and things. No tagging, labeling, or need to create albums.

♦ Can quickly enhance photos and combine them in new ways.

♦ Offers instant adjustments tuned to the photo’s color, lighting, and subject.

♦ You can now take any set of photos and videos, or any album, and simply create a link to share hundreds of photos at once.

  • Apple regained the top spot in this year’s BrandZ Top 100 Most Valuable Brands study. Last year’s top spot went to Google. (Adweek)
  • B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner’s latest annual “Social Media Marketing Industry Report.”
  • According to new data out from OpenMarket and Zipwhip mobile messaging is becoming a go-to for consumers, even if they don’t know that a business supports customer service via text. (BizReport)
beyond-your-logo-3dMy new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now available in paperback and e-book. Click here for the list of booksellers worldwide where you can get your copy!




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