Stop the Marketing Noise - I Want to Get Off!

Are you experiencing an overdose in marketing noise? You know… all the online articles and posts on marketing better, faster, and smarter?

I don’t know about you, but I find it overwhelming and I’m a marketer!! If you’re a small business or nonprofit marketer, I can’t even imagine how you manage all this marketing noise of advice, tips, and lists. It can be enough to drive you crazy.

Every time I write a new blog post, I read a plethora of these posts for inspiration. Some have what it takes to garner attention - great headline hooks like:

3 Steps to Boost Your Social-Media Marketing With Image Tagging (Entrepreneur)

Why Transparency In Marketing Is Key For the Customer Experience (Forbes)

9 Ways to Improve Your Pinterest Marketing (Social Media Examiner)

There’s even a tool that helps you write better engaging headlines for more clicks and follows. I use it all the time hoping to gain more readers and newsletter subscribers. (Did it work?)

The truth is that we only have so many hours in a day to do our jobs, manage our responsibilities, and market. Most smaller companies and nonprofits don’t have marketing teams. In fact, many of you who are doing the marketing don’t have a marketing background - which makes you vulnerable to the marketing flavors of the week.

How do you decide what has merit? Should you change course? Should you really add Instagram to your social media marketing activities? How about Pinterest? What’s SEO again?

Help! Stop the noise!

That brings me to my own bit of advice for today’s post:

• I give you permission to turn off the marketing noise when it’s necessary. (OK, even mine, although I wish you wouldn’t.)
• I give you permission to stick to what’s already on your marketing plate until you determine what’s working or not.
• I give you permission to park marketing links, resources, and emails for later review. Believe me, you won’t die if you read them later.
• I give you permission to say, “That’s good advice, but I can’t tackle that now.”
• I give you permission to do one of the following when you want to get off the marketing wheel temporarily: scream, have a drink, read a good novel, go for a walk, talk to a friend or significant other, or any other activity that has nothing to do with marketing!

There you have it. This was my anti-marketing marketing post. And, I’m a marketer.

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