Offline Conversations Rule for Millennial Word-of-Mouth Marketing

Published September 25, 2014 | By Elaine Fogel

Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!

According to Keller Fay Group’s TalkTrack^® May 2013 – April 2014,Despite their tech savvy, 84% of [Millennials’] WOM (word-of-mouth) impressions are as a result of offline conversations, primarily face-to-face.”

This is quite shocking considering that Millennials are a communicative generation, accounting for 689 million WOM impressions about brands per day. And, I always thought they had their thumbs buried in Facebook pages. Who knew?

So, what are they discussing?

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Posted in Branding, Generational Marketing, Marketing, Marketing Study Results, Word-of-Mouth Marketing | Tagged brand stories, Branding, brands, Digital media, Marketing, marketing to Millennials, marketing touch points, media, Millennials, offline word of mouth, social networks, technology brands, word-of-mouth impressions, word-of-mouth marketing