As 2015 winds down, I wanted to share the top five marketing tools I used throughout the year and will continue to rely on in 2016.
Chances are, you’ve heard of these previously, but just in case, here are my recommendations: Continue reading
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
According to Keller Fay Group’s TalkTrack® May 2013 – April 2014,Despite their tech savvy, 84% of [Millennials’] WOM (word-of-mouth) impressions are as a result of offline conversations, primarily face-to-face.”
This is quite shocking considering that Millennials are a communicative generation, accounting for 689 million WOM impressions about brands per day. And, I always thought they had their thumbs buried in Facebook pages. Who knew?
So, what are they discussing?
Did you know that Baby Boomers contribute 43% of all charitable giving? In fact, Baby Boomers control 70% of Americans’ disposable income, yet only 5% of advertising is geared toward their age group.
Is your nonprofit organization adequately targeting them and marketing to them effectively?
Let’s look at some important data on marketing to Boomers - those born between 1946 and 1964 (ages 49-67) who are poised to make up half the U.S. population in 2017. (Nielsen) Continue reading