Branding
3 Important Fundamentals for Refreshing Your Brand Identity
So, you’ve decided to refresh your brand identity. There are many reasons why it could be a good time to do it.
First, let’s define brand identity so we’re on the same page:
Brand identity represents “the brand’s visual elements such as colors, typography (font styles), symbols, graphics, marks, and logos.”
(from Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel, ©2015)
Let’s look at ten common reasons why refreshing your brand identity makes sense:
Why Use One Business Card When More Are Better?
Most people have one business card. But, why? Who made it a standard?
Many businesses and organizations have more than one target audience, product, and/or service, so why stick to just one card?
Before we delve into the different uses for business cards, let’s answer the question:
Are Business Cards Still Relevant?
Yes, yes, and yes!
Sure, there are those who question their relevancy, but, no matter how much we have adapted to the digital world, handing out business cards is still a ubiquitous practice. When was the last time you attended a meeting, conference, trade show, networking event, convention, or other business-related gathering and didn’t come away with a few cards?
Heck, we use business cards socially, too. Perhaps it doesn’t happen as frequently, but after chatting with people, haven’t some asked for your card at parties, weddings, dinners, and other social events?
Sound familiar?
Tips for Re-branding Your Company Image More Effectively
Guest post by Brooke Chaplan
Many successful companies that stay ahead of their competition are constantly innovating. Innovation motivates staff to meet organizational objectives and serve the interests of evolving markets.
While many businesses innovate with new products and technologies, re-branding a visual identity is one that can build buzz and attract new customers - if done well.
The following are some tips for re-branding your visual image or logo: Continue reading
How to Overcome Brand-Killing Customer Service Glitches
Most of us have experienced them… customer service glitches. Those nasty technological boo-boos that make us want to scream!
Now, place yourself in your customers’ shoes experiencing those glitches with your business or organization. Ouch.
No matter the size of your organization, if you use technology to serve customers, then glitches can happen. And, most of the time, you won’t even know about them. Double ouch.
Why are Customer Service Glitches so Important to Avoid?
It’s your brand reputation, baby. When customers experience glitches, they get frustrated, then angry, and then… they can possibly leave you! Continue reading
