How B2Bs Solve Content Marketing Brain Drain

Does your B2B company get brain drain when it comes to developing content marketing ideas? A new study says nearly four in 10 North American business-to-business (B2B) marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.

Looks like this is a very common challenge for smaller businesses with fewer human resources.

To solve the problem, B2Bs are reaching out across departments to drive ideas for marketing content. Continue reading →