Marketing Study Results
Spending More on Social Media Marketing Without Results?
It seems that marketers are spending big on social media (SM) marketing without the results to show for it! So says the biannual CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association, and Deloitte.
As a percentage of marketing budgets, B2C and B2B companies plan to increase their spend on SM from 10.6% now to 13.2% in the next 12 months, and up to 20.9% in the next five years. This would be good news if other factors were in place. But, they’re not!
For example, most survey respondents aren’t doing a great job at integrating SM marketing with their overall marketing strategies. Say what? Continue reading
Small Businesses Are Missing Important Marketing Opportunities
Although 45% of small businesses say that increasing profit is their biggest challenge, and 43% say it’s growing revenue, many are missing important marketing opportunities that can help them reach these objectives.
The 2016 State of Small Business Report from Wasp Barcode Technologies, demonstrates where these opportunities lie.
Marketing Investments
Starting with marketing investments, the majority of small businesses (SB) invest less than 7% of their annual revenue in marketing.
- 5% said they’re not sure about their marketing investments (Yikes!)
- 9% don’t invest in marketing at all!
- 25% invest 1-3%
- 29% invest 4-6%
Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Yet many small businesses don’t allocate enough money to marketing or, worse, spend it haphazardly.” Caron Beesley, US Small Business Administration (USBA) blog
How to Improve Customer Service by Listening to Complaints
No matter how great you think your customer service is, there are bound to be dissatisfied customers at some point. It’s inevitable.
Hopefully, they are few and far between, but how would you know?
A new study, Forrester’s Trends 2016: The Future Of Customer Service, (and reported by MediaPost) says that nearly 70% of consumers go to recommendation engines, Web sites, and social sites to complain about poor customer service. Now, that’s a lot of complaining. Continue reading
How to Improve Your Email Marketing Read Time
Did you know that your marketing emails have less than 3 seconds to capture your readers’ attention? After analyzing over 1.3 billion emails in Q3 2015, email marketing company, Movable Ink, says the vast majority of email reads last between 0 - 3 seconds. Woah!
According to the study, (as reported in Media Post) email read lengths vary by device, but less than three seconds was the overwhelming majority across Kindle Fire, 64.5%; iPhone 53.9%; iPad, 42.4%; Desktop, 48.9%; Android Tablet, 48.8%; and Android phones, 50.2%.
Email reads on desktop computers were the most likely to result in an increase of reading time. Some 24.6% of email reads on desktops last more than 15 seconds, followed by iPad readers at 22.6% and Android tablet users at 21.9%. Only 15.5% of Android phone users spent more than 15 seconds per email, the lowest ranking device in the study.
So, how do you improve reading times? Continue reading
