Have you given any thought to your business’ or nonprofit’s standard font styles? You know, the ones you’re supposed to use consistently in your marketing communications?

I actually blogged about this in January 2014, “Why Typography is Important in Marketing,” and in March 2011, “Use Simple Fonts for Better Marketing Results.” What’s interesting is that not much has changed.

What prompted me to revisit this topic was an email I received from a marketing colleague yesterday:

Change is not an event, rather it’s a process.

In my experience, it starts with leaders understanding that change is necessary — and then creating a leadership team to assist with developing the implementation plan and managing adoption.

What did you notice immediately? Continue reading →