Customer Acquisition
Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers.
There’s a plethora of lead generation tools available, both digital and offline. The key to success for your chosen method is to qualify your leads to ensure they fall within your target market segments.
Here’s a perfect example of what NOT to do: Continue reading
I thought I’d share this post I wrote in 2012.
The Jewish holy day, Yom Kippur, begins tonight - 24+ hours of repenting sins and fasting. So, I thought it would be appropriate to list some of the marketing sins I have committed in the past year. It doesn’t matter whether you are Jewish or not, please add your own (marketing) sins to my list and we can begin fresh. 
Continue reading
“I’m sorry, but it’s out of my control.”
You want to retain and acquire more customers, right? In that case, read on to learn what NOT to do!
Last week, I needed to purchase 300 x 35¢ stamps to send a small postcard marketing campaign. (I decided to send these manually instead of by machine so I could write personal notes on some of them.) I showed up at my local post office just as it opened and already I was sixth in line.
I waited a half hour for my turn and approached the desk. When I asked the nice fellow for the stamps, he opened an antiquated drawer system that looks like it has been around for 40 years.
He came back with 10 sheets, indicating that he only had 200 in stock. I was astonished. “How can that be?” I asked. “That’s like having a run on a bank (like Greece). Post offices can’t run out of stamps!” Continue reading
