Maybe you’ve been the recipient of a dumb email marketing campaign or two. Who knows? Maybe you’ve been the source of one without realizing it.
Either way, take note of this dumb email marketing example you should never do! Continue reading
Did you think email marketing was on the decline? Well, surprise! People actually want to receive email.
According to the 2016 State of Email Report by Litmus, 72% of respondents said they prefer companies to communicate with them via email over any other channel. And, with a return on investment (ROI) of 38-to-1 on every dollar invested, email has the highest ROI among digital marketing channels.
Here are some e-mail marketing tips based on the study as well as other research and my experience.
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As a marketer I should have known better. Sometimes, we are so focused on advising others that we neglect to follow our own advice. 
Email marketing has proven to be the mainstay of digital marketing campaigns for both the business and nonprofit sectors. According to the Small and Medium-Sized (SMB) Lead Generation Benchmark Report, email marketing is the most effective online tactic for lead generation. Email marketing is also essential for nonprofits - if they can increase their deliverability rates, they could increase their revenue by 14%! (The 2015 Nonprofit Email Deliverability Study)
So, what’s the #1 barrier to greater email marketing success?
It’s all in your lists!
