Promotional Products
How to Boost Your Brand This Holiday Season
It’s November; there’s a chill in the air and it’s time to consider your holiday gift-giving options. For small businesses, there are customers, special suppliers, partners, and employees to thank. For nonprofits, you’ll want to show appreciation to top donors, volunteers, funders, special suppliers, and employees.
But, with limited budgets, how can you show your appreciation and boost your brand without spending a fortune?
Well, here are some suggestions: Continue reading
It’s Promotional Products Week! The Scoop on Promo Product Marketing
May 18-22, 2015 marks Promotional Products Week! So, what does that mean exactly?
This annual event serves as a cornerstone for recognizing the importance of working with promotional products professionals while creating awareness for promotional products as a powerful and effective medium. And, since Solutions Marketing & Consulting is a promotional products distributor, I thought I’d share some very interesting facts with you. Ready?
First, let’s define what promotional products are. According to the PPAI (Promotional Products Association International):
Promotional products usually imprinted with a company’s name, logo or message — include useful or decorative articles of merchandise that are used in marketing and communication programs. Imprinted products that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.”
Who Buys Promotional Products?
How to Take Advantage of Spammy LinkedIn Messages
Have you been receiving more spammy LinkedIn messages these days? I know that I am.
Receiving broadcast sales messages from fellow group members and other individual members not only defeats the entire purpose of LinkedIn, it is annoying!
LinkedIn Purpose:
“Our mission is to connect the world’s professionals to allow them to be more productive and successful. Our services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships.”
LinkedIn User Agreement:
“8.2. Don’ts. You agree that you will not: Post any unsolicited or unauthorized advertising, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation unauthorized by LinkedIn.”
It’s gotten to the point where I procrastinate reading my messages because I know that many of them will be spammy in nature.
So, what to do?
Well, as I see it, you have five (5) choices. Continue reading
It’s Promotional Products Work! Week - Have You Hugged Your Promo Consultant Lately?
Today marks the beginning of Promotional Products Work! Week. Created by the Promotional Products Association International (PPAI), the week gives the industry a chance to toot its horn and create awareness for promo products as a powerful and effective advertising medium.
Disclosure: As part of my company’s marketing services, we are promotional product consultants and distributors. But, even if we weren’t, I have used advertising specialties many times in marketing campaigns. The research speaks volumes about their popularity in marketing and branding. Check out these impressive stats: Continue reading
