Do You Know Who Your Brand Cheerleaders Are?

Published February 7, 2014 | By Elaine Fogel

Who are the people who say good things about your business or nonprofit organization? Do you know?

With 84% of us trusting word-of-mouth recommendations from friends and family* (far more than any other form of advertising), are you missing out on opportunities?

According to a recent article in SmartBlog on Social Media by Doug Pruden and Terry Vavra, brands are ignoring something important. Continue reading →

Posted in Branding, Customer Acquisition, Customer Loyalty, Donors, Marketing, Marketing Study Results, Social Media | Tagged active fans, behavioral commitment, brand advocates, brand cheerleaders, emotional connection, good communications skills, improve acquisition metrics, increase awareness, influence friends to convert, marketing campaigns, Social Media, social media fans and followers, word-of-mouth recommendations