Want to Create Memorable Ads? Make ‘Em Laugh!

Every once in a while, a TV spot or ad makes me laugh out loud. When it does, I remember it and may even share it.

That’s the case with this 2014 Suburu commercial that’s still in rotation. Its creativity and use of dogs makes it memorable and long lasting. (You know what they say about using kids and dogs, don’t you?)

According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”

There’s a down side, however says the marketing and branding company. “If the humor distracts from branding and communication, … Continue reading →