Where will you be spending your marketing dollars in the next five years? The latest annual Entertainment & Media Outlook report from PwC gives us some real clues.

Here’s the BIG takeaway:

It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.” (PwC)

And, here are some of the expected trends: Continue reading →