Web Sites
The 5 Best Places to Invest Your Website Marketing Budget
Guest post by Marlena Stoddard
Websites used to be low-priority expenses where businesses mostly shared contact information and a little about their services. Now, company websites need to make positive impressions with thousands - or hundreds of thousands - of visitors.
In today’s market, it’s not enough for your website to merely “do the job;” it has to satisfy your visitors’ needs and desires. Here are five things that will make your website work for your customers.
1. Responsive Design
Responsive design is website programming that adjusts the layout and sizes of web page elements so that they work on different-sized screens and devices. Since as many as two-thirds of people would rather interact with beautifully designed content than content that is plain or lackluster, it’s important that your site is well designed. Continue reading
3 Tips to Improve Your Website’s Loading Speed
After Jonathan commented on “When It Comes to Websites, We Have Major Attention Issues” on LinkedIn, I invited him to make recommendations on speeding up our websites. EF
Guest post by Jonathan Nesmith
One second. Does it really matter when it comes to page loading speeds? What if I told you your conversions could increase with just a little effort? And, it barely takes any technical knowledge!
Portent’s recent study on this topic (reported by Ian Laurie) confirms the financial benefits of site speed. After recently creating my own website, I discovered a few ways to pull those load times down. And, I want to share them with you. Continue reading
When It Comes to Websites, We Have Major Attention Issues
Do you get frustrated when you have to wait a few seconds for a website to load? Do you click elsewhere if it takes too long? Well, you’re part of the majority who have major attention issues online.
A new study entitled, “The State of the User Experience,” from Limelight Networks, finds that roughly 1 in 5 respondents aren’t willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Three seconds!!
The rest, about 6 in 10 overall, are willing to wait up to 5 seconds, but no longer. What an impatient lot.
So, are we more or less patient when it comes to our mobile devices? Continue reading
5 Marketing Lessons I Learned Lately
I decided to write a post on the marketing lessons I’ve learned lately. No matter how good some marketers can be, none of us can claim to be a 100% marketing expert. It’s impossible.
1. Website readers’ eyes follow an F-Shaped pattern starting in the upper left-hand side of a web page and moving across and then down, across and then down.
Like this…
If you know where people’s eyes naturally flow, you can place your content, headlines, and buttons within the eye map.
Source: 6 Nonverbal Hacks for Your Website So it Captures Attention and Converts, Copyblogger Continue reading
