Welcome!

Published September 29, 2016 | By Elaine Fogel

Thanks for dropping by! If this is your first visit, I hope it will be one of many. And if you’ve been here before, thanks for coming back!

I love sharing my passion for, and expertise on marketing, branding, and customer experience. I really hope you find my content valuable whether you work for (or own) a small or medium business, work (or volunteer) for a nonprofit organization, or simply have an interest in learning more about marketing topics.

Take a look around. No cost to explore. 😉

Feel free to get in touch with any questions, observations, or feedback you have. I always welcome new ideas and topics.

With the gazillions of blogs out there, I really appreciate that you’ve taken the time to visit mine! So, thanks a million!

Just scroll down to begin…

To your marketing and branding success,

Posted in Marketing

7 Last-Minute Ideas to Celebrate Customer Service Week

Published September 29, 2016 | By Elaine Fogel

Next week is National Customer Service Week! From October 3-7, large and small organizations will celebrate it with various programs and professional development workshops.

If this is the first time you’re hearing about it, you haven’t much time to plan, so I’ve put together seven last-minute things you can do to acknowledge your customers during the week. Choose one or two to do, then make a note in your calendar for next year’s celebration (October 2 - 6, 2017) so you’ll have ample time to plan ahead. Continue reading →

Posted in Customer Appreciation, Customer Service, Marketing | Tagged customer appreciation, customer centric, customer service, customer service excellence, demonstrate appreciation, memorable brand experiences, National Customer Service Week | Leave a comment

3 Important Marketing Things to Do This Fall

Published September 27, 2016 | By Elaine Fogel

September 22 marked the first day of fall for 2016. As of today, there are 109 days remaining until 2017. What are you going to do with them?

The answer to this question can vary depending on the type of organization you have. So, let’s look at the most common denominators. Continue reading →

Posted in Marketing, Marketing Strategy, Marketing Tactics, Social Responsibility | Tagged clients, customers, donors, holiday cards, holiday gifts, holiday season, Marketing plan, social responsibility, strategic marketing goals | 2 Comments

5 Tips for Successful Social Media Marketing

Published September 22, 2016 | By Guest Blogger

Guest post by Debbie Laskey, MBA

With brands both big and small diving into social media, how do you define successful social media marketing?

First of all, a social media plan must be written. Second, the social media plan must align with the overall annual marketing and communications plan. Despite what some CEOs believe, social media cannot be performed in a silo.

Third, a social media policy must be written and enforced. While it’s great when employees throughout an organization want to post about a brand, there should be some guidance as to the content and voice – which is why employees of many large brands include “Tweets are my own” in their bios.