marketing tidbits

Marketing News Tidbits for May 29, 2015

Published May 29, 2015 | By Elaine Fogel

Yesterday, Google added a new app to its repertoire of free tools. Google Photos a new, standalone product, “gives you a home for all your photos and videos, helps you organize and bring your moments to life, and lets you share and save what matters.”

Some features include: Continue reading →

Marketing News Tidbits for May 22, 2015

Published May 22, 2015 | By Elaine Fogel

I’m a tad late on posting this, so I figured it’s better to write a couple of tidbits than none at all. Here goes:

According to a report in Content Standard about a new Harvard Business Review study, The Most (and Least) Empathetic Companies on Twitter, “Twitter marketing is a balanced mix of intuition, personableness, data analysis, and good content to share.” However, “not every brand has found this sweet spot—including, surprisingly, some very popular brands.” Its advice?

The key to Twitter appears to be more intuitive than anything else: People respond well to people, not template posts or copied-and-pasted text, aggressive posturing, or impersonal broadcasting. Putting even slight effort into making your account personal will go a long way toward improving in this respect.”

Now, here’s a switch. Continue reading →

Posted in Content Marketing, Social Media | Tagged give-aways, Harvard Business Review study, incentives, marketing tidbits, offers, Twitter

Marketing News Tidbits for April 17, 2015

Published April 17, 2015 | By Elaine Fogel

Here are this week’s Marketing News Tidbits:

Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner. The survey found that 47% of small-business buyers are still using manual methods to manage their marketing activities; 17% use industry-specific software; 15% use CRM software; 8% use email marketing software; and only 2% now use marketing automation software. (“Survey: Small Businesses Want Marketing-Automation Software,” AdAge)
IBM and SilverPop have come out with an ebook entitled The New CMO Guidebook: A Handbook for Marketing Leaders. “It explains how the new CMO can position herself or himself to hit audacious goals during the first year in the job.” (The New CMO Guidebook: A Handbook for Marketing Leaders, Huffington Post)

Continue reading →

Posted in Cause Marketing, Marketing, Marketing News, Marketing Study Results | Tagged Love Has No Labels, marketing news, marketing tidbits, Small Business