Mobile Marketing
Do Ads Aggravate and Annoy You?
So, the truth comes out, eh? People dislike ads.
So, where does that leave you when you’re marketing to customers and prospects? Good question! First, let’s look at the some recent research.
Get this: American adults are almost twice as likely to dislike (61%) as to like (34%) advertising! (YouGov.) And, Americans aren’t the only ones.
A recent HubSpot survey of more than 1,000 online browsers in the U.S., U.K., Germany, and France shows us what types of ads people dislike the most. Continue reading
A Sure Fire Way to Market to Millennials
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population!
So, you know what this means, don’t you? Many business decision makers and consumers are millennials.
How can you reach and engage millennials?
New research says there’s a surefire way to achieve this and it’s an untapped and underused marketing channel. Continue reading
Should You Develop a Mobile App for Your Business?
Guest post by Dixie Somers
Marketers are always striving to adapt their tactics with the times. As smartphones become the norm, it would be natural to cater to the mobile market. Like other channels, however, there are pros and cons to mobile app marketing. Here is a list of some pros and cons of using mobile app marketing for your business.
The Pros and Cons of Mobile App Marketing
PROS
Extent of Reach
The number of smartphones in use is increasing rapidly. At this point, mobile marketing can provide nearly twice the sales possibilities than online marketing, according to some experts. Not to mention, many of the people use their phones to search the web and research just like they would on a desktop or laptop computer. Continue reading
The 1 Traditional Media Channel That Boosts Mobile Marketing
Bet you’re wondering…. which traditional media channel boosts mobile marketing. Before I tell you, here’s a hint:
It’s big, bold, and ubiquitous.
Still don’t know?
The one traditional media channel that actually boosts your mobile marketing efforts is… (drum roll)… Continue reading
