Nonprofit Marketing
European ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.
What is it?
It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading
I’d like to share two news tidbits and three excellent marketing quotes I discovered this week.
Tidbits:
- The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. (Adweek)
- A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy. (Helen Leggatt, BizReport)
Quotes:
Keeping up with marketing trends and data is important in any sector. But, for nonprofits with limited resources, it’s absolutely imperative to spend marketing money wisely.
The newest study, M & R Benchmarks 2015, indicates some interesting, yet contradictory results:
- For every 1,000 fundraising messages delivered to supporters (by email), groups in the study raised $40. So, even though fundraising email open rates were up 5%, and click-through rates up slightly at 0.48%, the average response rate was 0.06%, a decline of 12%.
- For every 1,000 advocacy messages delivered (by email) to supporters, respondents generated 29 actions. Although advocacy email open rates were up by 9% and click-through rates up 3.3%, the average response rate was 2.9%, a decline of 18%.
- On average, 13% of visitors to an organization’s main donation page completed a gift. Groups in the study raised $612 for every 1,000 website visitors they welcomed. On average, 7.6 of those thousand visitors became donors.
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