Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print: Continue reading
Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
“Branding?” many ask. “We have a logo. What else is there?”
OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.
What does that really mean?
Did you know that each time you copy and paste a logo or image, it loses image quality? It’s similar to photocopying a photocopy. With each new copy, the resolution and quality wane, affecting the output.
If you’re like most small business or nonprofit professionals, you may not have graphic design abilities. But, I’ll bet that you still want the convenience of using your logos and images in the documents you create.
Since many of you use Microsoft® Word for word processing, here are the steps involved in importing your company’s logo into your PC documents, using Word 2010. These instructions are in my new book, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business Success. Continue reading
If you work or volunteer for a charitable organization, you may not know that the median donor retention rate in 2013 was only 43%. That means only 43% of donors who made a gift in 2012 did so again in 2013.
According to an article in The Chronicle of Philanthropy, based on The 2014 Fundraising Effectiveness Project report, “For every $100 in new donations the 3,576 groups in the survey received in 2013, they lost an average $92 from supporters who failed to give again and others who contributed less than they had previously.”
And, even though the retention rate represents a slight increase over the previous year, it is still a big red flag for charities. It reinforces my saying: