Elaine Fogel

Nonprofit Marketing

wwf-tigerEuropean ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.

What is it?

It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading

marketing-news-tidbitsI’d like to share two news tidbits and three excellent marketing quotes I discovered this week.


  • The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. (Adweek)
  • A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy. (Helen Leggatt, BizReport)


Continue reading

analyticsKeeping up with marketing trends and data is important in any sector. But, for nonprofits with limited resources, it’s absolutely imperative to spend marketing money wisely.

The newest study, M & R Benchmarks 2015, indicates some interesting, yet contradictory results:

  • For every 1,000 fundraising messages delivered to supporters (by email), groups in the study raised $40. So, even though fundraising email open rates were up 5%, and click-through rates up slightly at 0.48%, the average response rate was 0.06%, a decline of 12%.
  • For every 1,000 advocacy messages delivered (by email) to supporters, respondents generated 29 actions. Although advocacy email open rates were up by 9% and click-through rates up 3.3%, the average response rate was 2.9%, a decline of 18%.
  • On average, 13% of visitors to an organization’s main donation page completed a gift. Groups in the study raised $612 for every 1,000 website visitors they welcomed. On average, 7.6 of those thousand visitors became donors.

Continue reading

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